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If you are using social media in your branding strategy, you will want to make sure that it is working for you and meeting your needs. Our social media marketing agency in Chicago IL is here to help you make a branding strategy that takes your social media impact to the next level. Here are five things you can ask yourself right now to gauge how well your current strategy is working:

1. Is your business being set apart from the competition- your marketing needs to be set up so it is setting you apart from the competition and is helping you get noticed.
2. Does it meet the needs of your target audience- your branding strategy needs to capitalize on what features and services you offer and how you can help your customers.
3. Does it emphasize the unique features of your brand- there has to be something that sets you apart, whether it is prices, quality, selection, warranties, or something else.
4. Is the experience with your brand memorable- the branding strategy that you use for your business needs to be one that helps customers remember your brand.
5. Is it consistent with everything in your business– everything you say and do in relation to your brand needs to convey the same message and carry the same tone.

Contact Us for Help

If you need help with your branding strategy, be sure to give us a call here at Paul Gregory Media. Our social media marketing agency in Chicago IL is here to help you through the entire process, so you can be successful no matter what your niche market or industry may be. We have years of experience, so call us today to see what we can do for you!